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Advances in technology have led to shifts in the way businesses operate. Modern equipment enables faster and more efficient manufacturing of products and delivery of goods. Robust software solutions streamline processes in almost all aspects of business operations, from human resource management and product design to customer management and service feedback. In almost all industries, these technological advancements have paved the way for customisation.
The Era of Customisation
Consumer behaviour is changing along with the times. Consumers are now more comfortable making purchases online. They’re also more specific about what they want and turn to businesses that can provide exactly that. According to WeForum the use of smartphones has more than doubled since 2018. According to a PWC Report published in 2021, the continued consumer shift to digital channels will remain beyond the pandemic. Businesses are adapting and exploring opportunities to leverage emerging technologies to provide more personalised products and stay in front of shifting consumer trends.
More than 8,600 people across 22 territories took part in PwC’s survey. They were asked how often, in the past 12 months, they had bought clothes, books and electronics using a range of shopping channels. Source: PwC- Global Consumer Insights Pulse Survey – June 2021
From start-ups to large enterprises, businesses are now expanding their portfolio and offering bespoke products and services. In the car manufacturing sector, customers are given the opportunity to customise their cars using tech-enabled systems. In the medical field, 3D printing is used to create body part replacements that fit perfectly. The fashion industry, which has long offered personalised services, is also taking advantage of digital technology to provide better customisation of apparel and accessories.
Even the pharmaceutical sector is now developing ways to make customised medication more readily available for all consumers.
Indeed, we’re now in the era of customisation. Businesses who want to succeed regardless of the industry they’re in must strive to provide their customers with the freedom to choose.
Challenges of Customisation in Real Estate
Customisation is also now being integrated into the real estate industry. From virtual tours to custom-built homes, technology is paving the way for better access to services and improved buyer experiences. However, some areas of customisation have been slow on the uptake.
While modular homes are not an entirely new concept in the UK, the custom-build approach that has been established in the Netherlands is still fairly new in the region. But if the government makes it easier for people to build their own homes, more opportunities will arise for them to purchase properties and make customisations. Home developers and builders in the UK are already beginning to follow the German and Dutch markets that offer buyers more choices in the customisation of their homes.
Revolutionising The Real Estate Market
To remain competitive in the real estate market, developers must strive to offer customised services to their customers. One way to do this is through the use of advanced software with new technologies such as revvis.
revvis is an intuitive platform that enables buyers to visualise a home or property before it’s actually built. Designs are laid out in 3D and provide a realistic image of what a custom-built home would look like once constructed. Virtual reality technology allows buyers to walk through the house and make changes in the design before construction begins.
Software solutions like these not only allow for better customisation but also prevent costly mistakes in construction. It also lets builders automate the supply chains among teams involved in building the homes.
With such technology, both buyers and developers can expect easier and more streamlined processes in building bespoke homes.
Speak to the revvis team to learn more about how revvis is driving customisation in the real estate sector.
