From movies and games to shopping, consumers always welcome a visual experience. According to Albert Mehrabian, a Psychology professor at UCLA, “93% of all communication is non-verbal. The actions we see can determine how a person feels and acts”. It's no wonder various industries have embraced 3D rendering as a medium to better communicate their ideas to their customers. Thanks to 3D visualisation software, architects, designers and advertisers can communicate immersive and engaging representations of unbuilt projects or products to prospects and buyers.
Sectors Transformed by 3D Rendering
3D rendering has adapted to the demands of various fields, from manufacturing and entertainment to real estate and healthcare. Here’s how 3D rendering software is impacting these different sectors.
Most people associate 3D rendering with computer graphic imaging (CGI) effects in films. From using 3D small-scale models, filmmakers now use high-performing computer networks called render farms, which create digital architectural models and special effects. “[3D visualisation experts] say there will be a greater shift from physical to virtual and augmented sets.
Toy Story set the precedent for computer-generated films back in 1995, and nowadays you'd be hard-pressed to find a blockbuster movie that doesn't use CGI to some degree.
3D rendering tools are so precise that they help architects identify any miscalculations and flaws early on. They can then adjust their designs as the project evolves. 3D visualisation software enables architects, property developers, home builders and interior designers to see changes in their models as they revise. As a result, the workflow improves as architects can share new proofs of concept faster and more clearly with colleagues, clients and builders.
Real-time rendering and animations allow them to add depth and motion to their presentations, whether it's from a bird's-eye view or a ground perspective. A fly-through video or a 3D virtual tour can then be created from each 3D model which is used to communicate the architectural vision of any property for planning, design or marketing purposes.
For years, interior designers and decorators used mood boards and collages to present their concepts. With the help of 3D renderings, stakeholders can now see the whole picture instead of mentally putting together separate elements on their own. It's cost-effective as designers and clients can first visualise options and modifications together. This flexibility can speed up the decision and approval process.
Thanks to 3D medical imaging, healthcare professionals can view internal organs from new angles better than CT scanners and mammography devices. This results in better diagnoses and surgical planning for both practicing physicians and medical students.
Medical 3D printers, called bioprinters, can now produce functional body tissues and artificial organs using living cells. These printers can also make surgical instruments, prosthetics, dentures, braces and hearing aids.
In hospitals and clinics, medical practitioners can create 3D animations of procedures and conditions, in order to better educate their staff and patients. 3D rendering of a hospital ensures superior healthcare centre design, resulting in safer hospitals.
Man working on a 3d image of a patient’s teeth, preparing the necessary treatment plan
Amid the rise in demand for virtual tours, 3D rendering allows real estate agents to conduct home staging while saving time and resources. It's also a powerful marketing tool for preselling properties before or during construction.
Prospective buyers and renters can further enjoy an immersive experience of both exterior and interior views through virtual reality. Through the use of VR headsets and augmented reality software, clients are now able to view as many properties as they like from the comfort of their own homes. Additionally, estate agents are able to capture detailed 3D environments using state-of-the-art VR imaging software.