From movies and games to shopping, consumers always welcome a visual experience. It's no wonder various industries have embraced 3D rendering as a medium to better communicate their ideas to their customers. Thanks to this technology, architects, designers and advertisers can show photo-realistic representations of unbuilt projects or products to prospects and buyers.
Sectors Transformed by 3D Rendering
3D rendering has adapted to the demands of various fields, from manufacturing and entertainment to real estate and healthcare. Here’s how rendering applications have impacted these different sectors.
Most people associate 3D rendering with computer graphic imaging (CGI) effects on films. From using 3D small-scale models, filmmakers now use high-performing computer networks called render farms, digital architectural models and special effects. Insiders say there will be a greater shift from physical to virtual and augmented sets.
Some examples of the most stunning movies that are created partially or fully with CGI are Jurassic Park (1993-2018), Toy Story (1995-2019), Avatar (2009) and Life of Pi (2012). More recent productions include The Lion King, Avengers: Endgame, Artemis Fowl and Star Wars: The Rise of Skywalker.
3D rendering tools are so precise that they help architects identify any miscalculations and flaws early on. They can then adjust their designs as the project evolves. The software enables them to see changes in their models as they revise. As a result, the workflow improves as architects can share new proofs of concept faster and more clearly with colleagues, clients and builders.
The technology allows them to add depth and motion to their presentations, whether it's from a bird's eye view or a ground perspective. Clients can then have a fly-through or walkthrough of 3D models.
For years, interior designers and decorators used mood boards and collages to present their concepts. With the help of 3D renderings, clients can now see the whole picture instead of mentally putting together separate elements on their own. It's cost-effective as designers and clients can first visualise options and modifications together. This flexibility can speed up the decision and approval process.
Thanks to 3D medical imaging, healthcare professionals can view internal organs from new angles better than CT scanners and mammography devices. This results in better diagnosis and surgical planning for both practicing physicians and medical students.
Medical 3D printers – called bioprinters – can now produce functional body tissues and artificial organs using living cells. These printers can also make surgical instruments, prosthetics, dentures, braces and hearing aids.
Meanwhile, hospitals and clinics can upload 3D animations of medical conditions and procedures on their websites for patient education. 3D rendering also makes for safer hospital and healthcare centre design.
Amid the rise in demand for virtual tours, 3D rendering allows real estate agents to conduct home staging while saving on time and resources. It's also a powerful marketing tool for preselling property before or during construction.
Prospects can further enjoy an immersive experience of both exterior and interior views through augmented reality. With a virtual reality headset or AR presentation, clients can view several properties at a time at the comfort of their homes. Meanwhile, agents can use a VR camera to capture 3D video and image data from a seller's home and use software to make the house ready for virtual staging.
3D Rendering Will Continue to Innovate Industries
Consumers’ demand for efficient and effective services will drive more sectors of society to embrace 3D rendering. However, smaller companies may not have the scale to incorporate 3D rendering software, equipment and personnel into their fold. Outsourcing can give businesses access to the best talent and technology to present visual graphics that will improve visual contact with customers.